Adrian J Cotterill, Editor-in-Chief
With such current industry interest in programmatic buying, ad exchanges, marketplaces , etc., how could we not address the topic at The DailyDOOH Media Summit next Tuesday in London?
Andreas Soupliotis speaking at the #NECshowcase
Therefore, we are pleased to announce that Andreas Soupliotis, President and CEO, Ayuda Media Systems is all set to present ‘Shifting the Needle with Private Marketplaces & Private Exchanges‘ in the morning session.
Industry experts seem to all agree that programmatic buying, real time bidding and ad exchanges all have the potential to revolutionize the ad-buying process, BUT isn’t the real nirvana a Supply-Side-Platform (SSP) for DOOH ad networks that allows the creation of Private Marketplaces and Private Exchanges that somehow enable a direct pipe to media buyers?
That anyway, is the thought of this ex-Microsoft software visionary who co-founded Ayuda Media Systems some ten years ago in Montreal.
We believe that in this one session alone, attendees will learn how networks can automate DOOH without running the risk of driving down CPMs, as well as receive numerous lessons learned from the online world.
There are still a few tickets left but be quick as the room is filling up fast.
Registration can be found here.
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