TfL & @WildstoneUK Launch Tender for ‘The London Landscape’
Transport for London (TfL) and Wildstone this week launched the tender for ‘The London Landscape’, a new premium network of roadside digital advertising sites.
TfL is seeking a commercial partner to install, market, sell and manage a portfolio of digital underpass advertising sites – all part of TfL’s plans to use its assets to generate GBP 3.4bn in non-fare income over the next decade (to reinvest back into the transport network to deliver improved services for customers and users).
Over the last two years, TfL has been working with Wildstone, the largest outdoor advertising consultancy in the UK to identify the advertising sites across London.
The underpass estate comprises of thirteen digital sites and twenty five digital screens throughout the Transport for London Road Network (TLRN) which makes up 580km of London’s roads and carries a third of its traffic. The sites cover major arterial routes targeting over 20 million road users every week.
Graeme Craig, Director of Commercial Development at TfL said “The London Landscape is the next stage in the development of our advertising estate and will add scale and impact to our digital portfolio. We are constantly improving our roadside commercial assets and we are particularly excited about this opportunity as, not only will it deliver substantial revenue to reinvest into London’s transport network, but through its capability to display road traffic messaging, it will also enable us to get vital information to motorists as they travel around the Capital.”
TfL’s network of digital advertising sites will also enable it to communicate information to motorists to warn them of pre planned events and heavily congested areas.
John Pizzamiglio, the Lead for Advertising Strategy Commercial Development Directorate at Transport for London is presenting next Tuesday May 19 at The DailyDOOH Media Summit.
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