Adrian J Cotterill, Editor-in-Chief
Dogfooding*, a slang term used to reference a scenario in which a company uses its own product to validate the quality and capabilities of the product is high on our list of priorities.
This week as we take full advantage of three digital networks in London in order to help get our message across that starting Monday May 18, 2015 it is London Digital Signage Week and that on Tuesday May 19 (as if you didn’t know already) 100’s senior industry execs will gather at BAFTA for The DailyDOOH Media Summit.
Maxus
ECNlive‘s agency network, which includes: Ogilvy, UM, Arena BLM, Kinetic, Maxus, Mindshare, MPG, OMD, Open Outdoor, Posterscope, Starcom, VCCP, Vizeum, Talon, MGOMD and Rapport…
Verifone Media’s Taxi Cabs are currently playing out creative as well, as shown below …
* aka Eating your own dog food
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