NanoLumens Visualization Solutions At London Stansted Airport
Gail Chiasson, North American Editor
London’s Stansted Airport has new on-site customer messaging capabilities thanks to the recent installation of a 39-foot (12 meter) NanoLumens large scale visualization solution that provides advertising space along with flight information and airport updates.
The massive passenger-engagement solution is the first curved screen to be installed at any airport in the United Kingdom. Airport advertising agency Eye Airports recently stated that the solution offers an unparalleled platform for advertisers to inspire and strongly engage with airport audiences.
With a second NanoLumens solution going up soon, this marks the latest in Eye Airports’ recently announced £8 million ‘Redefining Airports’ investment spanning London’s Gatwick, Manchester, Stansted, Bristol and Newcastle Airports. The project aims to offer bold new digital opportunities for advertisers and is said to be the largest investment in UK Airport advertising this decade.
David DaCosta, NanoLumens EMEA managing director, says, “Airports have a unique need to deliver important information right alongside advertising to tens of thousands of people every day. By utilizing our one-of-a-kind technology, Stansted Airport is making it easier for their customers to find their flight information as well as providing an advertising platform that simply can’t be missed. The display’s curvature attracts the eye and stands as an interesting piece in itself, as people don’t often see such a large digital display, let alone one that curves along a wall.”
London’s Stansted Airport offers more scheduled European destinations than any other UK Airport and is currently the fastest growing major airport in the country serving over 20 million passengers each year. The gateway is currently undergoing a significant re-development with an £80 million terminal transformation project due to be completed later this year as part of a wider £260 million investment program.
ADXBA, a respected and established company within the aviation industry works directly with a number of airports along with various media owners and agencies. Due to its expertise, ADXBA was approached to design, fabricate and install the NanoLumens solution. Another facet to the project was creating a bespoke software management solution for Stansted airport allowing the display and control of both flight information and advertising content.
ADXBA’s in house software department worked closely with Stansted Airports IT department and EYE Airports to deliver this completely integrated digital solution.
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