Ocean has expanded its premium London portfolio with the launch of two brand new digital screens in Wandsworth, its first out of home location south of the River Thames.
Renault, Sky Sports, 3 Mobile and Heineken are the launch partners for Trinity Wandsworth which dominates a three lane gateway connecting south London to the affluent areas of Chelsea, Fulham and Sloane Square.
Featuring surround lighting which can be tailored to the creative, the 12.2m wide by 2.9m high screens are positioned to face commuters travelling in and out of London, generating 894,000 impacts per fortnight.
Ocean marketing director Richard Malton told us “Trinity Wandsworth is perfect for targeting commuter traffic with all the flexibility that digital advertising allows.
“Well connected to the prosperous areas of Chelsea, Fulham and Sloane the SW18 postcode is a stunning new London location to connect brands with younger, discerning, cosmopolitan audiences.”
The campaigns were booked through Kinetic (MindShare) for 3 Mobile; Talon (MGOMD) for the Renault Captur; Rapport (Mediacom) for Sky Sports Formula 1; and Posterscope (Starcom Mediavest) for Heineken.
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