Adrian J Cotterill, Editor-in-Chief
The 7th NEC Solutions Showcase (20-21 May 2015) welcomed well over 1,500 visitors through the doors of Vinopolis during London Digital Signage Week.
This year saw a significant increase in the proportion of end users attending, attracted by the opportunity to experience technology at work within realistic settings, helping them to better understand how the solution could be deployed to meet their own needs.
Reflecting on the two day event, Simon Jackson, VP NEC Display Solutions told us “the response from both partners and visitors has been genuinely overwhelming. The potent combination of engaging technology solutions, superb networking and indeed the fabulous venue, has resulted in the best Showcase yet with a fantastic atmosphere and a real buzz!”.
Dwell time seemed to be MUCH better this year with visitors staying at the Showcase for a longer period – networking of course, is a major element of the Showcase and with the majority of the UK’s AV community in attendance, it does take significantly longer to get around all the solutions!
This was the second year that Showcase underpinned London Digital Signage Week which saw a range of events taking place, including The DailyDOOH Media Summit, which helped attract a wider audience to Showcase. Simon Jackson commented “the cross over between the numerous events makes visiting the capital during London Digital Signage Week time well spent, bringing tremendous opportunities to engage across a broad ranging interest group.
“The Cube experience and the live Chat Show went down well with visitors and brought a fun element to Showcase; it’s good to remember that it’s important to enjoy yourself at this sort of event! The Showcase would not be the success that it has become without the commitment and support of our partners. I am delighted that this year’s event has cemented its reputation as the biggest and best AV industry event of its kind in the UK, for which we can all take pride in its success.”
Images and video footage of Showcase plus the chat show interviews can be found on the Showcase website.
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