TAB Announces New Training Module For Transit
Gail Chiasson, North American Editor
The Traffic Audit Bureau and the Outdoor Advertising Association of America have announced the latest edition to the TAB/OAAA Out of Home Professional Training Curriculum: Exploring TAB Out-of-Home Transit Ratings.
Exploring TAB Out-of-Home Ratings will give you an overview of the critical concepts needed to explore the Transit Ratings, and quantify the value of transit advertising in the marketplace. The specific learning objectives for the module are to have the learner be able to:
- Discuss the advantages of the TAB Out-of-Home Ratings for the transit sector;
- Describe unique components of the research methodology for transit ratings;
- Explain the value of transit advertising using standardized media metrics.
The module is presented in the same Instructor Led Training as the rest of the OOH Professional Training Curriculum. There is a scripted facilitator’s guide for those tasked with explaining the material to others, a participant guide with learning exercises for those receiving the instruction and Power Point slides covering the coursework.
In addition to the Instructor Led Training+ materials, TAB are also providing for the first time a stand-alone workbook for those that will not be learning the material in an instructor-led format. The workbook contains all the instruction from the facilitator’s guide and the exercises of the participants guide. We have also completed a workbook for the Measuring Out-of-Home Audiences ILT Training module. This module covers audience measurement basics. TAB is planning on providing stand-alone work books for the rest of the OOH Professional Training Curriculum modules and will release as they are ready.
The Exploring TAB OOH Transit Ratings module will be reviewed as part of TAB’s Transit Implementation webinar June 2nd from 2:00pm – 3:00pm for which members can register here.
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