Having started out in the 1960’s as a small regional airport with seasonal connections, the Sylt Airport (GWT) today offers a quick and comfortable way to get on and off the island with its international connections all year round.
Beginning in June 2015, Neo will be outfitting the airport on the Germans’ favorite vacation island with digital signage. Under the agreement, Neo shall be installing digital advertising systems in the check-in areas and at the arrival and departure gates. The digital signage installation shall be exclusively marketed by Neo Advertising Germany. The airport shall be integrated into Neo’s already existing marketing network, the Airport Channel.
Neo Content will be carrying out the program concept and its realization. Of particular note here is the possibility of targeting the sophisticated target group, which can be quite readily addressed at this airport.
The initial broadcasts of advertising campaigns have already been signed and are scheduled for mid-June.
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