Another @BrightmoveMedia #Fail
Adrian J Cotterill, Editor-in-Chief
In London this past week and a half and we’ve seen an awful lot of #Fails on the Brightmove Media taxis…
Perhaps it is the GBP 50,000 that Ballbag Ventures allegedly threw, somewhat indiscriminately we’d have to say, at Brightspace Media – Ballbag is one of the many Eric Newnham (other) investments, board interests etc. but you’d have to say that with the seemingly poor media interest in their LED taxi tops, why wouldn’t Brightmove Media open up their network to the online world?
It’s an ideal vehicle (forgive the pun but we are in that sort of mood) to test online advertising in digital out of home and a chance to, at least, make some return on their investment.
Perhaps Talon Outdoor or Eric have another view? What’s for certain is that neither of them seeming to be channeling much, if any, media money into the network.
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