Gail Chiasson, North American Editor
Vision Critical, headquartered in Vancouver and with 16 offices worldwide, has joined the Digital Place-Based Advertising Association, New York.
Vision Critical is a leading customer intelligence platform provider, enabling enterprises around the world to build engaged, secure online communities of customers that they can use continuously for ongoing, real-time feedback and insight in order to make more informed business decisions.
“Vision Critical offers a robust software platform that allows companies to obtain valuable insight from their customers by having a meaningful two-way dialogue over time,” says Barry Frey, president and CEO, DPAA. “We look forward to introducing Vision Critical to our members so that they can develop partnerships that will be highly beneficial to not only the companies involved, but ultimately to the entire digital place-based industry.”
“Vision Critical has deep experience in working with hundreds of media and entertainment companies across the globe,” says Bruce Friend, president, global media and entertainment, Vision Critical, who adds that joining the DPAA gives the company the opportunity to expand its reach even further by growing its relationships in the digital place-based arena.
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need.
Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.
DPAA members experience numerous benefits, including admission to quarterly member events, access to an extensive database of research, best practices and case studies. Additionally, the membership offers tools for planning, training and forecasting; social media amplification; publication discounts; and an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program. Members also gain insight on software and hardware solutions, and further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign.
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