Gail Chiasson, North American Editor
Global digital signage software and solutions provider, BroadSign International LLC, Montreal, is powering the launch of Flix Media Corporation in Central and South America.
The advertising network is owned by Cinemark Holdings Inc., headquartered in Plano, Texas,and with North and South American movie theaters.
As of December, 2014, 542 screens across 69 locations had already been converted to BroadSign’s platform. In 2015, the network is installing an additional 800 screens in movie theaters and retail spaces.
DLP projectors are used for theater screens, while LCD and LED displays facilitate signage and between nine and 16 panel videowalls in external areas. The BroadSign Xpress smart player completes Flix Media’s digital signage solution, powerful enough to complement projection and flat panel requirements.
“Flix Media looked to BroadSign for software support in launching our digital advertising network due to its working pre-show solution with other leaders in the cinema vertical and its proven track record in the digital signage space,” says Adriana Cacace, general manager at Flix Media. “Moreover, BroadSign’s rule-based approach to the booking and maintenance of campaigns saves significant time for Flix Media compared to the traditional playlist method.
“We first launched the solution in Brazil to optimize our operations in important cities like São Paulo, in which we have a huge market share of 65%, climbing to 80% with the inclusion of other Brazilian regions.”
The 61 million customers who visit Flix Media cinemas each year are exposed to pre-show programming 15 minutes prior to each scheduled show time. Content consists of entertainment such as behind the scenes footage, trivia, event promotion and advertising that is relevant to the audience of each movie type.
“Flix Media’s selection of BroadSign software and media player offerings is a testament to the features and flexibility of our platform in the cinema vertical,” says Skip Beloff, vice-president of sales at BroadSign. “We are fully dedicated to helping Flix Media improve the pre-show experience and expand its presence across South America.”
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