Zoom Reports On The Active Lifestyle Consumer
Gail Chiasson, North American Editor
We saw on Linkedin that Tom Link – no pun intended, he’s senior executive vice-president sales and marketing at Zoom Media – had announced the publication of ‘The active Lifestyle Consumer, the Health Club Member’.
We took a look at it, and it’s seldom if ever that I’ve seen so many solid facts and figures about any consumer group so well laid out and in one place.
“At Zoom, we see numerous advertising RFP’s that have a target of the Active Lifestyle Consumer,” says Link. “We decided to conduct research on this consumer and found interesting data about that Active Lifestyle Consumer. In fact, we found so much data, that we will write four volumes about this attractive demographic.”
The Active Health Club Member, produced by Zoom Active Lifestyle Marketing, is the first in a series of thought leadership publications which use proprietary research and insights to provide a deeper understanding of the Active Lifestyle Consumer.
Volume One looks at age, finances, education, contrasts between Millennials and Baby Boomers, technology, travel and lots more.
For sure, it’s a sales tool for Zoom Active Lifestyle Marketing, but it certainly has material in there that many may find interesting – and probably find useful.
Take a look here and judge for yourself.
Zoom Active Lifestyle Marketing was recently awarded Ad Council’s Crystal Bell.
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