DailyDOOH

Gail Chiasson, North American Editor

OUTFRONT Media this week launched OUTFRONT Studios as its own in-house full-service creative boutique to design advertising campaigns for clients.

By using an innovative network spanning the US, OUTFRONT Studios will deliver groundbreaking campaigns that are impactful and engaging. The first-of-its-kind within the out-of-home space, Studios will focus on producing original creative for use on its out-of-home network.

“Marketers look to OUTFRONT Media to provide the best assets and locations in the industry,” says Jodi Senese, chief marketing officer at OUTFRONT, adding that OUTFRONT Studios will offer best-in-class creative and design to its offerings. “Powerful creative is a key component in any advertising campaign, especially for out-of-home where having a skilled team to execute show-stopping design is a marketplace game-changer.”

OUTFRONT Studios is led by Eddy Herty, national creative director. Under his leadership, OUTFRONT Studios will develop influential displays based on the client’s direct input and OUTFRONT Studios’ proprietary research and industry analytics. The award-winning Georgia Tech out-of-home campaign is one of the first designs developed by OUTFRONT Studios.

“The talented designers on OUTFRONT Media’s team created visually appealing designs that were essential in the success of this campaign,” said Courtney Fischer, advertising account executive of Georgia Tech Athletic Association.

“OUTFRONT Studios is a national team of talented designers who are passionate about the industry and how creative can influence its direction,” says Herty. “OUTFRONT Studios lets us focus solely on the creative process and see how that can make an impact for the clients’ campaigns.”

OUTFRONT Media, formerly CBS Outdoor, is one of the largest out-of-home media companies in the Americas and has a major presence in top markets throughout the USStates, Canada, Mexico and South America. With billboard and transit properties, a prime asset focus, and a growing network of digital displays, OUTFRONT Media gives advertisers both breadth and depth of audience across key geographies, as well as engaging ways to connect with increasingly mobile consumers.

This entry was posted on Monday, June 1st, 2015 at 19:15 @844 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.