Are Adverts “Visual Pollution”?
They mean outdoor adverts of course but the BBC Business Daily today ran this story ‘Are Adverts “Visual Pollution”?’
We quote “Billboards, posters and banner ads – does ubiquitous advertising lead to mental overload? Ed Butler investigates. American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to “mental fragmentation”. The BBC’s Daniel Gallas reports from Sao Paulo in Brazil on the city’s decision to ban “visual pollution”, including all outdoor advertising, a decade ago. And Ed hears from Nick Gill, planning director at advertising agency Doner, why he thinks outdoor advertising is part of the lore of a big city.”
You can listen or download the radio broadcast here.
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