#Message2London Celebrities Take Their Tweets 2 The Street
Bono, Tracey Emin, Jamie Oliver, Paloma Faith, Richard E Grant and other famous personalities are collaborating with Outdoor Plus to deliver a message to London
This ground-breaking campaign offers celebrities a public platform to deliver their own message to the capital in an initiative, called #Message2London, will see commentators from the worlds of food, music, art, politics and entertainment send a personal message to London, in ten words or less, each week.
DOOH is proven to accelerate social media activity, and Outdoor Plus is taking private messaging to a whole new dimension – ‘tweet on the street’ will reach more than nine million Londoners every week (and of course, amplified on social media via #Message2London.
The campaign began with a teaser quote, at the end of May, from poet, essayist, moralist, literary critic, biographer, editor and lexicographer Samuel Johnson (18 September 1709 – 13 December 1784) but was officially launched with a message from singer Paloma Faith on Thursday 4 June.
Each ‘message’ is broadcast for seven days, across all 18 Outdoor Plus sites in London including key central locations, like Euston Underpass, Vauxhall Cross, The Eye Holborn, Cheyne Walk and the City of London Gateway.
Jonathan Lewis, managing director, Outdoor Plus, told us “In an age where so many messages are communicated through private channels we are thrilled to provide a chance for people to talk to more than nine million Londoners in the most visible public way. We are grateful to all the celebrity participants for embracing our ‘tweet on the street’ to help us demonstrate the instant fame which DOOH can deliver.”
A Message to London runs until the end of August 2015.
Categories: DailyDOOH Update
