Peel Advertising has agreed a sales partnership with UK airport advertising expert Eye Airports, which will see Eye Airports sell national agency and specialist portfolio deals at three airports – Birmingham, Robin Hood Airport Doncaster Sheffield and Durham Tees Valley.
Last year, Peel Advertising secured a seven-year media sales contract at Birmingham Airport, which attracts more than 10 million passengers a year, according to Civil Aviation Authority figures.
The agreement with Eye Airports means that Peel will continue to lead on advertising sales, promotional and sponsorship opportunities for local, regional and national businesses but Eye Airports will provide access to multi-venue portfolio deals for advertisers.
The deal takes Eye Airports’ nationwide portfolio to 26 airports – the biggest network of advertising opportunities across UK airports, connecting brands with more than 100 million passengers a year.
Diane Rhodes, Sales and Development Director at Peel Advertising told us “We are delighted to enter into this partnership agreement to add our media products to Eye Airports’ inventory when selling portfolio deals to national agencies and specialists. It means we are able to add their airports’ media profile to our own sales portfolio of media opportunities when speaking to our many direct national regional and local advertisers.”
Sarah Parkes, Managing Director of Eye Airports, said “This important partnership underlines our position as the truly national airport advertising provider. We take great pride in our ability to connect advertisers with audiences from the Shetlands to Southampton.
“Airport advertising is a proven and effective way for advertisers to reach audiences when they are in a positive mindset, outside of their normal routine. We have invested heavily in response to rapid audience growth and technological change, such as the growth of mobile.”
Eye Airports last year announced its #RedefiningAirports project, an £8m investment in advertising media and technology across the network. It is the largest investment in advertising in UK airports this decade, involving the latest high-spec formats and opportunities for advertisers to “dominate” the airport environment.
Birmingham Airport recently extended its runway by 400 metres, allowing aircraft to fly non-stop to destinations previously out of reach, including the US west coast, South Africa and the Far East.
Robin Hood Airport Doncaster Sheffield was recently reported by the Civil Aviation Authority (CAA) to be the fastest growing airport in the north of England and the fifth fastest in the UK. A £56m road infrastructure project, opening in January 2016, will bring half a million more passengers within a 30-minute drive.
It opened its doors in 2005 as the UK’s newest commercial airport in more than 50 years with a £150m investment by the Peel Group. The airport recently celebrated 10 years of operation with the addition of 300,000 new seats, bringing its passenger numbers close to one million per year.
Durham Tees Valley handles around 150,000 passengers a year and is an important hub for North Sea flights and scheduled KLM services to Amsterdam.
About Peel Advertising
Peel Advertising specialises in creating and developing bespoke, long term relationships with advertisers at a national, regional and direct level. The media owner has media opportunities at high footfall venues such as the intu Trafford Centre and other major intu shopping malls, as well as Birmingham Airport and the Peel Airports network, including Liverpool John Lennon Airport, Robin Hood Doncaster Sheffield Airport and Durham Tees Valley Airport. Peel Advertising is part of The Peel Group, one of the leading infrastructure, transport and real estate investors in the UK, with collective investments owned and under management of more than £5 billion.
Follow DailyDOOH