Russ Curry, Ministry of New Media
John Pizzamiglio, Lead for Advertising Strategy at the Commercial Development Directorate, Transport for London, gave a very frank analysis of the current state of out of home advertising on the TfL estate and announced the company’s ambition, we quote “to create an agile flexible partnership that meets the ever-changing needs of our customers in a truly connected world.”
John believes that the current industry status quo will no longer adequately serve them or their customers needs and he wants to move to a more collaborative way of working with the industry, in which risk and rewards will be shared more evenly.
All of the main rail contracts are up for renewal by September 2016, which represent over 1.5 billion passenger journeys and over 450 stations.
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