Russ Curry, Ministry of New Media
In her first presentation since joining Clear Channel UK as CMO, former Google and ITV marketer Sarah Speake offered her perspective on the challenges and opportunities for Out of Home.
With insights drawn from Clear Channel’s recent ‘Look Again’ report and her own experiences at media agencies and major media owners, Sarah outlined why she believes emerging technology is building on Out of Home’s traditional strengths to place the medium on the verge of a new golden age – and why the sector needs to shout louder to celebrate its successes, with her her first observation being on how introspective Out of Home is a a media.
Her main observation started with the question “Where is the ThinkBox equivalent?” and she ended up by expressing her confidence that the new Outdoor Media Centre can become a credible marketing body for the sector.
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