Adrian J Cotterill, Editor-in-Chief
We believe that Ayuda Media Systems will this week, whilst at the FEPE 56th Congress, announce that Ströer Media SE, Germany’s largest out-of-home advertising company, has signed a letter of intent to move wholeheartedly to their platform.
After several months of multiple pilots in Germany, and after, what we believe to be, an incredibly thorough due-diligence process, an agreement was reached between Stroër and Ayuda and a letter of intent was likely signed in Cologne earlier this week.
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