Russ Curry, Ministry of New Media
Neil Morris, founder of multi-award winning Grand Visual, titled his presentation at The DailyDOOH Media Summit ‘It’s Big and it’s Clever: Delivering Innovation at Scale’ in which he discussed the past, present and future of creativity in DOOH.
He first looked at some of the pioneering moments over the last 10 years, and then discussed some of the challenges the industry faces going forward and how he thought they could be addressed, we quote “This scale means that we are not an emerging medium any more. We must embrace this evolution and keep moving forward – or we’ll drop off Einsteins’ bicycle…”
He concluded that DOOH is in good health, delivering intelligent campaigns at scale every day – although not enough of them, Ed
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