PlaceWise Media & @Gimbal Shopping Mall Installation
Gimbal, Inc., a proximity-based mobile advertiser, has partnered with PlaceWise Media, a provider of digital media services for the shopping mall industry, to install the company’s beacon systems in more than 60 malls and retail centers by the end of the year.
Mort Aaronson, CEO of PlaceWise (who we have interviewed a couple of times previously) said “We’re excited to expand this powerful, proximity-based beacon technology to our shopping center clients through our partnership with Gimbal,” said “Gimbal has far and away more widely-used app publishers than any other beacon solutions provider, giving our clients’ centers and our advertisers the immediate benefit of connecting with a larger number of relevant shoppers primed to buy.”
Kevin Hunter, COO of Gimbal told us “Gimbal has established the largest nationwide proximity network and is thrilled to continue to expand this network with innovative partners like PlaceWise Media. The deployment of Gimbal beacons in the retail space provides a huge opportunity for digital marketers and mall retailers to leverage our industry-leading app publisher ecosystem with expanded ways to reach consumers with relevant, personalized and proximate information.”
The beacons, of which Gimbal claims to be the world’s largest provider, will provide a means for retailers to personalize customers’ shopping experiences through opt-in in-store promotions and discounts.
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