Interactive Bus Shelter Campaign Debuts Across Boston
Boston is getting a taste of the unlimited possibilities at Mohegan Sun thanks to interactive touchscreen games on bus shelters across the city where participants can win a variety of exciting prizes.
Waiting for the bus? Just walking past? The ‘Tap Here’ button calls to passers-by promising that ‘Anything can happen’ – and those adventurous enough to tap could instantly win an overnight stay or play a wide array of interactive touchscreen games.
Earlier this month there was also a live experiential event in Boston; free stays, celebrity appearances, free food, Mohegan Sun gift cards etc.
Mohegan Sun’s campaign was conceived by TAXI NYC produced by Grand Visual with media planned and booked by C2C Outdoor and Media Storm, LLC on delivered on JCDecaux screens in Boston.
George Galinsky, Senior Vice President of Marketing Communications Mohegan Sun, said “What this campaign is able to demonstrate, through the interactive bus shelters and the live experiential event, is the fun experienced at Mohegan Sun on a daily basis. The digital activation is a great way to bring that feeling to life for passers-by as they go about their daily lives.”
Reid Miller, Executive Creative Director TAXI NYC, told us “With this campaign, we’re able to interact with busy Bostonians, get them off their cell phones and give them a brief escape into Mohegan Sun’s world of unlimited possibilities.” and Katie Gallagher, Account Supervisor TAXI NYC, said “Through the wide array of stunt day executions, vinyl wraps, and various interactions, such as trivia and memory games, our interactive bus shelter campaign does a great job at establishing Mohegan Sun as not only a place for gaming, but as a world-class entertainment destination.”
The interactive touchscreen campaign will be live in Boston throughout the month of June, where multiple free overnight stays will be randomly awarded daily.
Categories: DailyDOOH Update
