GKD & @Daktronics Light Up Mellon Independence Center
Gail Chiasson, North American Editor
Brookings, South Dakota-based Daktronics has added a new partner product offering to its line with MEDIAMESH, a product born from a partnership with GKD Metal Fabrics, a Cambridge, Maryland, producer in metallic woven fabrics, which combines Daktronics’ LED technology with a luxurious, semi-transparent, stainless-steel structure that compliments the overall aesthetics of a building or structure.
Mellon Independence Center in Philadelphia, Pennsylvania, has added MEDIAMESH LED lighting to the façade of its roof from Daktronics and GKD Metal Fabrics. The installation at MIC, recently completed, features 6,816 square feet of display space that recreates the original static crown signage that previously graced the top of the building.
“We are thrilled to a have a prominent building like the rebranded Lits building as our first-ever retail/office venue installation by GKD & Daktronics,” says Andrew Melton, president of A2aMEDIA. “The application of this unique technology transforms this already remarkable building into an icon of architectural and digital media harmony. The new LED Spectacular is an inventive method to blend the past and future of this historic building in an extraordinary way.”
The transparent digital façade can be seen on Market Street in Philadelphia as it follows the roofline to show on two sides of the MIC building. The display is fully video capable and provides flexibility in updating and changing content for advertising and other messaging.
Daktronics LED video and messaging display technology features industry-leading environmental protection for a long lifetime with consistent, industry-leading performance and low power consumption, providing value and excitement for years to come.
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