#JetBlueGetaways Experiential Activations, w/ @PearlMedia
Gail Chiasson, North American Editor
In partnership with Mullen Lowe U.S. and Rapport Worldwide, PearlMedia this month executed a trio of unexpected JetBlue activations.
Each experience was very different, but all were built on JetBlue’s underlying principles of exceptional customer service.
Anchored in the Chelsea neighborhood of NYC, this ‘Wingman’ virtual experience became real for the passersby. Through a digital storefront display, busy New Yorkers interacted with a seemingly digital JetBlue crew member, Mary. Mary talked to users about legroom, unlimited snacks and other key service offerings. Then the experience took a huge turn as Mary surprised audiences with a live bait-and-switch, engaging them in real-time conversations in the moment – and some walked away with a free travel voucher on Jet Blue.
In Miami, shoppers on upscale Aventura Mall were invited to play an interactive trivia game from inside an actual JetBlue fuselage. Simulating the inflight experience, each window shade lifted up to reveal aerial views of JetBlue’s Fort Lauderdale nonstop destinations. The consumers were challenged to match the correct city to the aerial view. Participants were entered into a roundtrip ticket sweepstakes so they can experience the real deal.
And building awareness for JetBlue’s nonstop service from NYC to Curaçao, a Meatpacking District storefront was transformed into a digital window featuring the island gem. Consumers explored distinct island attractions and transported themselves to their favorite spot with a selfie. Sharing their selfies on Instagram via #JetBlueGetaways entered them into a sweepstakes for a hotel and flight package to Curaçao.
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