Eye Airports has secured a long term partnership with easyJet to sponsor the inter-terminal shuttle at London Gatwick Airport.
Sarah Parkes, managing director of Eye Airports told us “Previous sponsorship of the ITTS has been extremely successful and we are so pleased that easyJet has taken up this opportunity. The easyJet branding lends itself well to the design of the shuttle and they will have access to a valuable and diverse audience at Gatwick who are in a relaxed and receptive mindset to take on their messages.”
The UK airport advertising specialist brought the campaign to life alongside media agency OMD, outdoor specialist Talon and creative agency VCCP, offering an unrivalled branding statement for easyJet, with access to a key part of the passenger journey.
The Inter Terminal Transit Shuttle carries over 1,500 passengers per day between the airport’s South and North terminals. The campaign includes full wrap of the shuttle cars, an on-board audio welcome message and ambient orange lighting.
Further features include easyJet welcome messages on wall wraps, travelator wraps showing the airline’s destinations and light boxes with the message ‘109 destinations from Gatwick’ – Back-lit signs at the shuttle entrance and platforms feature the message that easyJet is for both business and leisure travelers; together with the strapline ‘we are the easyJet generation’.
easyJet also features on the North Terminal ‘Welcome Arch’ – a large format, external advertising structure, which is visible to passengers arriving by road as well as those on the shuttle.
The campaign also utilises digital creative, encouraging passengers to download the easyJet mobile app. The app combines live flight data from Gatwick with the passenger’s own flight itinerary to create a personalised experience with guidance throughout the airport journey via the mobile host function.
Neil Slaven, easyJet’s UK commercial manager said “As our largest base Gatwick is of huge importance to easyJet with tens of thousands of passengers travelling through the airport every day. A large proportion of these passengers travel on the shuttle between the two terminals.
“Our aim is to continue to find ways to make travel easier for our passengers and we are pleased to be able to do this by providing both arriving and departing passengers with useful information needed for their journey including bag drop locations and how to navigate through the airport with our mobile host.”
Eye Airports’ national network reaches 100 million passengers a year. Last year it announced its #RedefiningAirports project, an £8m investment in advertising media and technology, which represents the largest investment in UK airport advertising this decade. The project includes the latest high-spec formats and new opportunities for advertisers to “dominate” the airport environment.
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