COMB Welcomes Two New Members
Gail Chiasson, North American Editor
The Canadian Out-of-Home Measurement Bureau has added two new members: Canadian Digital Network Ltd. and Signpatico Digital Advertising.
Canadian Digital Network Ltd., based in Regina, Saskatchewan, owns a total of 51 faces. CDN’s inventory consists of 49 digital faces throughout Alberta, Saskatchewan and Manitoba and two static faces in Alberta.
“With an increasing market representation, Canadian Digital Network is pleased to be a part of the COMB membership and its participation in providing agencies and advertisers with accurate audience data,” says James McDonnell, president and CEO, Canadian Digital Network.
Signpatico Digital Advertising owns four digital posters, with the installation of additional digital posters planned over the next month, in Prince George, British Columbia.
“At Signpatico Digital Advertising, we pride ourselves on delivering high quality digital advertising products to our buyers,” says Michael Volts, CEO, Signpatico Digital Advertising. “Our membership with COMB provides our buyers with the circulation numbers they have come to rely on.”
“Planners will have access to circulation data for both Canadian Digital Network and Signpatico Digital Advertising in the COMB July CDR which was released today (July 6, 2015),” says Rosanne Caron, president; COMB. “With the addition of these two new members, COMB now reports circulation data on 609 outdoor digital faces across Canada.”
The Canadian Out-of-Home Measurement Bureau sets the industry standard for measurement of OOH advertising audiences across Canada. It publishes circulation and market data for close to 80,000 OOH advertising faces in over 280 markets. COMB is a national, not-for-profit association dedicated to providing unbiased, accurate and independent quantitative research since 1965. COMB’s members include OOH companies, advertising agencies and advertisers that provide guidance, funding and oversight to the measurement process.
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