Jaguar Stages Digital Takeover at LGW & STN
Luxury car maker Jaguar has partnered with UK airport advertising specialist Eye Airports to takeover the high-definition screens at Gatwick and Stansted airports.
To promote its ‘Unleashed’ campaign that drives awareness of the XE saloon, Jaguar has become the first brand to take full ownership of the new digitised welcome screens and large digital screens in the airports’ passenger terminals.
Sarah Parkes, managing director of Eye Airports, told us “Following our ground-breaking investment in airport technology, advertisers have a unique opportunity to ‘own’ key spaces that are fully integrated within Gatwick and Stansted. Jaguar’s campaign is reaching a large, valuable demographic whilst enhancing the passenger experience.”
This is not the first time that Jaguar has run a high-impact campaign within airports. It has featured on the iconic Gatwick Welcome arch in each of the past three years and on light boxes at Manchester Airport two years ago.
Laura Schwab, Jaguar Land Rover UK Marketing Director, said “This campaign to launch the XE aims to drive awareness and build intrigue. We look for environments where our target audience is engaging mentally and where we can fuel their curiosity. This campaign ticks all of those boxes and we couldn’t be happier with the execution.”
Data from TGI-Kantar Media shows that Eye Airports’ passengers spent 15 per cent more on car purchases compared to the national average, while Kuoni research has found that more than half of all life-changing decisions are put into action following a decision made on a holiday.
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