Digital billboards have become part of the OOH landscape in many markets across the US, generating significant consumer attention, as proven in past studies and surveys. A new study reveals the same sentiment, finding that a majority of travelers think digital billboard advertisements standout just as much, if not more, than online and TV ads.
In this webinar, get an exclusive first look at a new 2015 benchmark study that focuses exclusively on digital billboards. More than 1,250 travelers were surveyed across five major US markets to gauge digital billboard viewership, engagement, and ad recall. Find out what travelers think of digital billboards and how they drive significant consumer recall across a range of important product categories.
Webinar: The Power of Digital Billboards
Date: July 22, 2015
Time: 2:00 pm Eastern
For more information click here.
July 13th, 2015 at 14:07 @630
Alas, only for OAAA members.