Gett’s First Ever OOH Advertising Campaign
Kinetic has planned black taxi app Gett’s first-ever OOH advertising campaign, featuring creative designed in-house by Gett, which will appear across a handpicked selection of targeted screens in key upmarket locations across central London.
Amy Horton, Business Director at Kinetic, told us “Kinetic is thrilled to be launching Gett’s first-ever UK OOH campaign. Outdoor advertising is a fantastic partner for future-facing mobile apps like Gett, with location, timing and relevancy being key to success. OOH’s brand building capabilities will ensure Gett is able to reach an invaluable audience on a huge scale.”
The ads will drive brand awareness and encourage Londoners to download the Gett app, alongside creating a buzz around their new £10 fixed fare campaign.
Passengers are able to order an immediate pickup or pre-book licensed black cabs and if travelling within central London, will receive a pop-up confirmation in the app once they have entered their destination confirming if they are eligible for a £10 ride.
Remo Gerber, CEO of Gett UK, said “We’re delighted to be working with Kinetic on raising Gett’s brand awareness, continuing to make Londoners aware of Gett’s fantastic service in the city. By introducing £10 rides in central London, consumers will see the many benefits of taking black taxis over minicabs: all our drivers are fully licensed and CRB-checked; they are trained to drive London’s complex streets without relying on SatNavs and, of course, they can cut journey times by using the bus lanes. Gett is definitely the best way to get around London during the summer months.”
The campaign is effective for destinations in central London from 10am – 10pm, Monday to Friday for the rest of July.
About Gett
Founded in 2010, Gett is the premier on-demand service that lets you instantly book transportation with your mobile phone, available for both consumers and corporations. Gett is a $207M funded company and the largest international on-demand player by revenues. Available in 50 cities, including New York, London, Manchester, Liverpool, Moscow, St Petersburg and Tel-Aviv, Gett features fair, predictable pricing with no surge and live 24/7 customer support. The £10 rides offer in central London has been inspired by success in NYC where Gett offers $10 rides from 110th Street to Battery Park, providing users a fast and convenient way to move around the city.
Gett is leading the transportation sector as one of the first company to expand to basic products and services that people use in their everyday lives. The ultimate app you tap to ‘gett’ essential things done. The rollout of new services, including food, beauty and homes services, will begin in July 2015.
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