Gail Chiasson, North American Editor
TouchTunes, the largest in-venue interactive music and entertainment network in North America, has joined the Digital Place-Based Advertising Association, New York, becoming the latest addition to the trade organization’s membership ranks.
TouchTunes’ advertising division, Attract Media, is a major digital out-of-home activation platform that allows advertisers and publishers to connect with millennial consumers in 60,000 social venues nationwide.
Attract Media’s cross-screen ecosystem activates consumers in-venue through video and interactive display messaging delivered across a connected network of digital jukebox and TV screens, as well as a proximity enabled mobile app.
“Attract Media has successfully leveraged TouchTunes’ innovative technology to create exciting, new opportunities for advertisers in the digital-out-of-home space,” says Barry Frey, president & CEO, DPAA. “We look forward to providing them with the tools and support they need to advance their ad sales partnerships to an even higher level.”
“With Attract Media, we are transforming the way marketers can leverage digital screens in social venues by integrating mobile, social, proximity and other technologies,” says Jim Wilson, COO, TouchTunes. “Barry and his team at DPAA have done a great job of advocating for digital place-based media among clients and agencies. We are pleased to support their efforts by joining their membership ranks and will work closely with them to grow the market.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
TouchTunes is featured in over 71,000 bars and restaurants across North America and Europe. Its platform provides location-based digital solutions that encourage social interactions through shared experiences. Music is at the core of TouchTunes’ experience with millions of songs played daily across the network and a mobile app that lets users find nearby jukebox locations, create playlists, and control the music in-venue directly from their phone. The mobile app is available on the iOS and Android platforms and has been downloaded over 3.5 million times.
TouchTunes’ award-winning products and services also include an integrated photo booth, the first fully licensed commercial karaoke system and an interactive TV messaging and engagement solution. Attract Media, a division of TouchTunes, is a highly scalable digital out-of-home activation platform that provides targeted advertising and promotional opportunities for consumer brands. TouchTunes is headquartered in New York City, with offices in Chicago, Montreal and London.
Follow DailyDOOH