Watchfire Signs has acquired Aerva.
Steve Harriott, CEO of Watchfire Signs said “Aerva has an exciting set of tools that really push the capabilities of digital signage and real-time social engagement and we are proud to be able to integrate their technology with ours. Dynamic, interactive content requires compatibility with a growing number of digital channels and Aerva’s technology will allow Watchfire to broaden its offerings in this area”.
Aerva will continue to operate as an independent company from its Cambridge headquarters location.
Terms of the sale were not disclosed. Many in the industry will no doubt be wondering if the recent court settlement to Monster Media for breaching some of its Social OOH Patents was a factor in Sanjay Manandhar having to sell the business.
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