Gail Chiasson, North American Editor
Origins Advertising Pvt. Ltd., Lucknow, India-based digital signage network operator, has announced its partnership with and conversion to BroadSign International LLC’s automated software platform.
Several integration projects in venues such as shopping malls, high street retail stores and major government offices are underway, along with the switch of 14 large-format LED displays in transit, golf clubs and other prominent locations. The network expects to expand to a minimum of 50 large-format digital billboards and over 1,000 smaller-scale screens in upcoming years.
“BroadSign came highly recommended at Digital Signage Expo,” says Rajneesh Rawat, co-founder and managing director at Origins. “Its campaign-based platform allows us to efficiently and reliably provide our services to a growing number of customers, securing a big competitive advantage in this market.”
We’re told that Origins is the first and only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 sq. ft.. Its indoor network displays begin at 55”. All screens feature ad-based content that is innovative, dynamic and responsive to real-time triggers. A typical slot lasts 30 seconds.
In total, Origins-managed displays reach an audience of 25 million and run ads by such customers as Toyota, Godrej Group, the government and retail clients.
“Origins is known as a quality integrator within digital out-of-home and other media channels,” says Skip Beloff, vice-president of sales, BroadSign. “We are pleased that such an organization is incorporating and promoting our technology in its solution to facilitate growth and advancement in the Indian DOOH industry.”
Origins Advertising Pvt. Ltd. Is a leading agency in North India with over 100 employees across six offices and more than 600 million rupees in billing. Founded in 2000, Origins has built a reputation of being not just the biggest but the best full-service, comprehensive advertising solutions agency with a strong foothold and successful projects across the domains of Digital, Print, Indoor and Outdoor Advertising, Events, Radio, Creative and Design; Electronic Media; Merchandising and other services.
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