Gail Chiasson, North American Editor
We noticed on its web site that BroadSign International, Montreal, has a new mobile product currently in test mode.
Here’s a little about what we know: BroadSign Mobile is a technology agnostic, dynamically generated mobile experience seamlessly integrated into BroadSign’s existing digital signage campaign workflow and proof of performance metrics system.
BroadSign Mobile is incorporated in BroadSign’s CMS. You can schedule your campaign in BroadSign Administrator, select an image, designate where it goes and continue as per usual. It’s compatible with any mobile technology that works with URLs. Think QR codes, NFC, beacons and whatever might be around the corner. It’s a means of tracking impressions and interactions in one BroadSign report.
It’s dynamically generated as opposed to being statically redirected to the display. A menu of all campaigns is immediately available to the viewer, allowing for easy access to information that can be accessed at a later time.
BroadSign management says that it’s a reason to sell DOOH in the rapidly increasing mobile ad dollar bucket.
We expect a full launch sometime this fall.
We also noticed that BroadSign is recommending Blue Bite as the Mobile Marketing Solutions Provider. BroadSign has integrated with Blue Bite to bring BroadSign Mobile campaigns into Blue Bite’s widget menu, enabling enhanced features such as infotainment and deeper analytics.
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