MTA Re-Think Their RFP Timing
In a bid, we think, to have all of the Metropolitan Transit Authority’s (MTA) concessions; i.e. NYCTA/SIRTOA, commuter rail, buses and billboards on offer simultaneously, we understand that the MTA’s Advertising Concessionaire RFP which was due out in the next few months, will now, not likely go out this year!
If this is the case it means that Outfront Media’s current contract would be extended for one more year.
No doubt, the MTA (and this surely rings so true of what TfL are looking at doing in London as well) want MAXIMUM flexibility, allocating specific concessions among proposers, to optimise its own overall revenue AND somewhere along the line, there must be certain operational benefits of doing this as well.
Winners of the bids will still need to be announced, of course, in plenty of time, ready to take over at the expiration of the existing agreements.
And there were we, thinking that we had the last word on the MTA RFP process for a few years at least at The DailyDOOH Investor Conference back in October 2014.
The actual request for permission to extend the OutFront Media license is being submitted to the Finance Committee of the MTA Board for their consideration on Monday. If they approve, it goes to the full MTA Board for approval on Wednesday. See page 129 of the Finance Committee Agenda here.
Categories: DailyDOOH Update
