MTA Officially Announces NYC Subway Ad Contract Extension w/ @OutfrontMedia
Gail Chiasson, North American Editor
As expected (See our earlier article of July 19) OUTFRONT Media Inc. today officially announced that it has entered into an agreement with the Metropolitan Transportation Authority to extend its existing transit contract for providing advertising services throughout the New York City subway system from Dec. 31, 2015, to Dec. 31, 2016, unless earlier terminated by the MTA on or after July 1, 2016.
“We are pleased to announce this extension to our existing subway advertising contract,” says Jeremy Male, chairman and CEO, OUTFRONT Media.
“For nearly 75 years, we have been a trusted partner of the MTA and we are looking forward to continuing our strong financial support of its vital service to New York City. We are also excited to introduce transformational new digital technology into the New York City transit systems that will modernize the physical landscape while enhancing the customer experience through engaging new advertising and communications.”
OUTFRONT Media (formerly CBS Outdoor) is one of the largest out-of-home media companies in the Americas and has a major presence in top markets throughout the US, Canada, Mexico and South America. With traditional billboard and transit outdoor advertising properties, and a network of digital displays, OUTFRONT Media gives advertisers both breadth and depth of audience across key geographies, as well as immersive ways to connect with increasingly mobile consumers.
Jeremy Male is keynoting The DailyDOOH Investor Conference on Wednesday November 4, 2015 as part of New York Digital Signage Week.
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