Gail Chiasson, North American Editor
Minneapolis-based AllOver Media LLC (AOM), a portfolio company of Audax Private Equity and believed to be the largest alternative out-of-home advertising platforms in the US, has purchased the Social Indoor and the Family Network Divisions of Zoom Media.
Following this purchase, Zoom Media is now focusing specifically on its Zoom Fitness Network worldwide. It earlier swapped advertising networks in Canada with Newad in June, 2015, with Newad acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments.
Assets of the Social Indoor Network include static poster facings and digital screens across more than 1,600 venues and 20 DMA’s, including sports bars, restaurants and clubs. The Family Network consists of backlit billboards, digital screens, floor clings and other customized media formats at more than 350 sports and recreation centers, including arcades, bowling alleys, roller skating facilities and more.
Both Zoom and AOM have deep roots in strategic indoor place-based media. Zoom Media started initially as a school project by a University of Quebec student in 1991 and quickly became a major player in the indoor media field, branching into the US in 1998 and later into Europe. Today Zoom Media is the global market leader in ad-supported video platforms in the fitness industry with its Zoom Fitness Network.
With this acquisition, AOM becomes the only nationwide provider of gender-specific place-based media. AllOver Media built its foundation with AJ Indoor in 1987 and gained its first major advertising agency partners in 1989. Through the years, products have been refined and added, but the essence of the indoor ad industry remains the same – as an instrument to engage a captive audience. Beyond the current static and digital advertising opportunities is a wide array of bar media options, including pint glasses, coasters, table tents, mirror clings, wallscapes and more. Experiential, promotional and couponing round out the field and provide opportunities for testing and tracking. The only barrier is how creative advertisers can get while promoting their brand.
“Since founding AllOver Media in 2002, we have focused on developing and deploying a diverse set of advertising mediums at high-traffic indoor and outdoor venues throughout the United States,” said Tony Jacobson, AllOver Media CEO. “This acquisition strengthens and expands our current Indoor portfolio and makes us the clear leader in the space, which compliments our industry leading status in convenience store and truckside media as well. This deal is 20 years in the marking and is personally an exciting time.”
“We are very pleased that our friends at AllOver Media have purchased the Social and Family networks,” says François de Gaspé Beaubien, Zoom’s chairman and CEO. “This transaction enables both parties to focus on their respective core strengths; Zoom has completed the sale of our non-fitness networks and is now 100% focused on the active lifestyle category across the US, Canada and the UK.”
AllOver Media (AOM), founded in 2002, is headquartered in Minneapolis, Minnesota, and is the largest alternative out-of-home advertising platform in the U.S. AOM works with a wide range of clients from Fortune 500 to regional and local companies by promoting products within captive media formats and engaging consumers on an every day basis. AOM is the only out-of-home company that can provide coverage in virtually every DMA in the US.
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