Clear Channel Digital Column Network at Toronto Union Station
Gail Chiasson, North American Editor
Clear Channel Canada, Toronto, launched a highly impactful Digital Column Network in the newly renovated Go Concourse at Toronto Union Station this week.
The network offers coverage of Canada’s busiest building, which serves over 65 million commuters annually.
Digital column in Union Station
This is the first 360 degree Digital Column Network in Canada and consists of six 6’ tall cylindrical digital columns. CCC used the latest display technology with full motion and static digital capabilities, that will be synced for higher impact.
In 2014, CCC acquired the rights to advertising media at Toronto’s Union Station and will continue to grow their assets including digital and static wall media, as the renovations at Union Station are completed.
Separately, we also noticed that Clear Channel Canada recently heightened its digital presence in Yonge Dundas Square with the installation of a new LED display on the Atrium on Bay Media Tower. This premium display has the same resolution as the Samsung screen on top of the AOB tower – the largest digital screen in Canada.
Dundas Square is in the heart of downtown Toronto and boasts a daily circulation of over 137,700. Advertisers now have a superior way to reach the over 1,000,000 people who attend events in Dundas Square each summer. The new AOB Tower digital display also allows brands to connect with the over 47 million shoppers who pass through the Toronto Eaton Centre annually.
Clear Channel Canada is owned by Clear Channel Holdings Inc., New York, and by EL Media Holdings Canada. CCC is an innovative leader in Canadian Airport, Mall, Spectacular and Digital OOH media and manages Ottawa’s transit shelters. CCC spectacular static and
digital media networks are available across our 5 Airport network, and the premium 26 mall portfolio. In addition CCC offers spectacular and digital media of Toronto’s Gardiner Expressway.
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