Gregg Lindner Joins GfK MRI
Gail Chiasson, North American Editor
Gregg Lindner, a research veteran with experience across all forms of media, has joined GfK MRI, New York, as executive vice-president of media research, a new position at the consumer and media research provider.
“Anyone who has been involved in advertising and media research over the last two decades is familiar with Gregg and his outstanding leadership credentials,” says Florian Kahlert, managing director of GfK MRI. “He combines a solid grounding in traditional measurement with a deep knowledge of digital audience measurement. This makes Gregg the right person to point us to new approaches that meet the standards of accuracy our clients have come to rely on.”
Lindner was executive vice-president of service innovation and chief research officer at Arbitron (Nielsen Audio), where he headed research, custom research and product development activities in consumer insights and audience measurement. One of his accomplishments was to advance the company’s accreditation efforts at the Media Ratings Council for the Portable People Meter radio ratings system. At GfK MRI, he also will work with the MRC on accreditation activities.
At Scarborough Research, Lindner was executive vice-president from 1996 to 2010, serving as acting president for more than a year. In this role, he led the company’s initiative to align its services with emerging media, emphasizing integration of measurement for traditional print and digital audiences. Lindner also played a key role in gaining full MRC accreditation for Scarborough.
After Arbitron was acquired, Lindner joined MRC, where he has been on staff for the past 14 months. Earlier in his career, Lindner was senior vice-president of research and operations at Simmons Market Research Bureau and Product Manager at Arbitron.
GfK is one of the world’s leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. In 2012, GfK’s sales amounted to €1.51 billion.
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