WestJet Connect Takes To The Air
Gail Chiasson, North American Editor
Calgary-based WestJet has begun rolling out its new inflight entertainment system featuring wireless Internet connectivity and more than 450 movies and television programs.
Called WestJet Connect, the system will be activated on all of WestJet’s Boeing 767ER aircraft and more than 30% of WestJet’s Boeing Next-Generation 737 aircraft by end of 2015, with installations on the majority of the 737 fleet expected to be completed in 2016.
At launch, WestJet Connect will feature 85 movies and 329 TV programs, including expanded content in French. WestJet Connect is expected to eventually offer advertising opportunities, but not initially.
“The launch of WestJet Connect is an important next step in the evolution of our guest experience,” says Bob Cummings, WestJet executive vice-president, commercial. “Business travellers will appreciate Internet connectivity with global reach that’s not limited to terrestrial towers over land; they have the opportunity to be constantly in contact anywhere in WestJet’s world. WestJet Connect is also a great solution for our leisure travellers. Personal electronic devices have become universal and our guests now have access to hundreds of movies and TV shows right to their own device, which will make travelling with the whole family a breeze. Also, our live television channels will enable business and leisure travellers to stay in touch with real-time business and other news.”
Mobile devices and tablets using either iOS or Android operating systems will need the latest version of the WestJet app prior to boarding. Guests will also be able to access WestJet Connect using their laptops. Tablet rentals will be available on flights longer than three hours and 20 minutes for guests who do not have their own device. The WestJet app will take guests to the WestJet Connect home page where they can begin accessing content. Seats on WestJet Connect-equipped aircraft have 110-volt and/or USB power outlets, allowing guests the opportunity to charge or power their devices.
Content will be refreshed on a monthly basis and will be offered at no charge for an introductory period. The system’s Internet connectivity will be available at an introductory price of $7.99 plus applicable taxes for the duration of each flight.
“WestJet Connect will continue to evolve in the months and years ahead,” said Marshall Wilmot, WestJet senior vice-president, marketing and digital. “We look forward to adding more movies and live satellite TV channels, as well as a three-dimensional moving map, games, books and electronic magazines including, of course, WestJet Magazine.”
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