OMAC Announces 2015 OOH Conference
Gail Chiasson, North American Editor
Michael Trautmann
The Out-of-Home Marketing Association of Canada is hosting ACTIVATE, an OOH conference on Wednesday October 28, 2015, at the Glenn Gould Studio in Toronto.
ACTIVATE is a half-day conference that promises to inspire and challenge advertisers and agencies to re-think OOH advertising and the role it can play in connecting brands with consumers in creative and engaging ways.
Industry leaders will provide their perspective on the evolution of the OOH space as digital and emerging technologies transform OOH into a dynamic medium with the ability to create interactive and immersive experiences.
Marketers and agencies will discuss how OOH can deliver relevant and emotional engagement in a multi-channel universe by sharing campaign strategies, insights and results.
Mike Bascom
A related trade show will offer networking opportunities and the chance to check out what’s new in OOH.
Among numerous speakers are: Michael Trautmann, Co-founder and CEO, think, Germany; Mike Bascom, director of marketing, High End Brads, Anheuser-Busch InBev; and George Ault, associate creative director, Zulu Alpha Kilo.
More speakers will be announced over the next few weeks.
The event opens at 7:30 a.m. to 8:30am with registration, trade show and breakfast, followed from 8:30 am to 12 noon with speaker presentations.
George Ault
For more information about ACTIVATE and to register click here.
Early Bird Registration until September 15, 2015 is CA$50.00 for advertisers, advertising agencies and OMAC members; CA$150.00 for OOH companies (non OMAC members); and CA$25.00 students.
OMAC members include Astral Out-of-Home, Clear Channel Outdoor, Cogeco Metromedia, Lamar Transit Advertising, OUTFRONT Media, Pattison Outdoor Advertising and Quebecor Media Out-of-Home. OMAC members support the communities they do business in by donating more than $24 million annually in advertising space for charities and non-profit organizations.
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