IoT Enterprise For OOH, @bluvisionco & @zappit_co Partnership
zappit has announced a strategic partnership with Bluvision, a US based patent holding beacon manufacturer, to provide turnkey IoT solutions for the out-of-home media and retail sectors within the UK.
Combining zappit’s SaaS platform with bluvision’s beacon technology creates the foundation for the IoT enterprise solution. There is great momentum in the out-of-home media space to implement beacons across their UK assets. Additionally, advertisers and apps are lined up with zappit to launch beacon/IoT initiatives. There is also strong focus on the retail vertical with renewed interest in new ways to leverage this technology, especially with the launch of Eddystone.
zappit Founder, Mark Fraser told us “Bluvision first demonstrated their patented beacon security and management capabilities and passed our rigorous central London field tests. We push the limits at zappit and Bluvision did not fail us. IoT should succeed through creativity as much as reliability. We recognise brands love being creative as well as harnessing data, so we’ve produced a range of features helping them to deliver highly relevant, impactful messages along side a suite of real-time measurement tools. IoT is about limitless communication so we had to make sure messages can be delivered even when the consumer has no internet access, such as on the London Underground, stadia and in more rural locations.”
zappit is a London based technology company developing infrastructure platforms on which retailers, brand owners and media owners can enhance shopper engagement, influence purchase decisions and track performance.
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