#haveKINDLEwillTRAVEL Motion@Waterloo

Maddie Cotterill

Los Angeles-based content creation studio ArsenalCreative turned its focus to London’s Waterloo station recently to create a rich display featuring a montage of Kindle owners traveling the globe with their trustee e-reader in tow.

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As part of Amazon’s #haveKINDLEwillTRAVEL summer campaign ArsenalCreative teamed up with the online retail giant to take over Motion@Waterloo.

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The Waterloo Motion project marks the second collaboration between ArsenalCreative and Amazon this year, following the Broadway musical extravaganza touting new features on Amazon Prime.

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Client: Amazon
Project: Amazon Kindle Waterloo Station Display
Director of WW Mass/Brand Marketing: Andy Donkin
ECD: Michael Boychuk
Art Director: Katy Kennedy
Copywriter: Pat Koelling
Print Production Designer: Tina Sourinephoumy
Senior Producer: Alina Perez Campos
Production Company: ArsenalCreative
Executive Producer: Cortney Haile
Executive Producer, Director of Business Development: Kira Karlstrom

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The campaign finished yesterday, having run July 20 through to Sunday August 9, 2015.

About ArsenalCreative

ArsenalCreative, an ArsenalFX company, is a design-driven multidisciplinary content creation studio based in Los Angeles. Specializing in groundbreaking design, branding, animation, high-end visual effects, and finishing, ArsenalCreative makes one-of-a-kind content for the commercial and entertainment industries. Fiercely collaborative, they are committed to providing an unparalleled client experience, pairing veteran creatives with modern technology to deliver premium results.


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