Building Corporate Messaging For Digital Signage
Gail Chiasson, North American Editor
Jennifer Arani, digital signage coordinator, Farmer’s Insurance Group, will present a two-part hands-on workshop session Wednesday, Sept. 30 seminar at 1-2 p.m. and 3-4 p.m. during CorpComm Expo’s inaugural educational conference taking place Sept. 30-Oct. 1, 2015, at the Georgia World Congress Center in Atlanta.
Arani’s two-part hands-on workshop, entitled, ‘Building Corporate Messages for Digital Signage’, will take a comprehensive look at corporate digital signage, best practices for building content, and a back-to-basics training for message strategy, specifically a review of:
- Digital signage best practices;
- Graphic design best practices for digital signage on corporate campuses;
- Return on Objectives vs Return on Investment.
John Cione, director, executive amd employee communications, Microsoft, who serves on the CCE Advisory Board, says, “Engaging employees requires an active and robust employee communications strategy. CorpComm Expo’s ability to bring the newest technologies together with communications leaders at forums and events is a fantastic asset and one that everyone communications professional should leverage.”
For more information about CorpComm Expo or to register to attend this or any other educational session at the event, see here.http://www.corpcommexpo
CorpComm Expo 2015, to be co-located with EduComm Expo 2015, will take place Sept. 30-Oct. 1, 2015, with access to the Exhibit Hall both days at the Georgia World Congress Center in Atlanta.
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