Adrian J Cotterill, Editor-in-Chief
Tom Goddard
Simon Sugar, Amscreen’s CEO told us “This move will allow us to concentrate on our core competencies of hardware and software development whilst the media operation will benefit from Tom Goddard’s considerable experience in the OOH environment. We are delighted that we shall continue to work in a truly symbiotic fashion with Tom and believe that the media team will benefit significantly from his guidance and leadership”
Amscreen’s media sales and marketing team, based out of their London office, will transfer to DigiCom under the terms of the deal. Amscreen will continue to provide the hardware and software solutions and will have full responsibility for the operation of the signage networks including monitoring, technical support and maintenance.
About DigiCom
DigiCom represents the UK’s largest, purely digital screen based advertising sales business.
DigiCom’s national network reaches over 10m adults every week via 3500 digital screens. The portfolio consists of a national healthcare network as well as the only truly national digital roadside proposition in the UK.
DigiCom’s core product is the Mini-Digital 6 Sheet, powered through a partnership with leading screen provider, Amscreen. These HD screens offer a full spectrum of creative possibilities including; live, full motion content on a national scale, as well as serving locally tailored content activated by environmental conditions or an array of other possible data sources.
DigiCom was launched in January 2009 with the objective of helping brands realise the full potential of one of the media landscape’s fastest growing advertising channels.
With a focus on providing scale, accountability and creative possibilities, DigiCom is committed to delivering the most flexible and efficient method of reaching UK consumers during their increasing time spent out of home.
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