OLG Uses Digital Signage Network For Live Million Dollar Giveaway
Gail Chiasson, North American Editor
Ontario Lottery and Gaming Corporation (OLG) employed its Audience-driven digital signage network to promote and carry out its first ever, live and guaranteed one million dollar prize draw.
Executed across all 19 OLG Slots & Casinos, the $1,000,000 Swipe-Stakes was promoted to Winner’s Circle Rewards members across the network using a series of digital messages including a countdown to the live grand prize event held July 16.
For the first time ever, the grand prize event and draw was conducted using the OLG digital screens at each venue where, for one night, each screen displayed a digital interactive show leading up to the grand prize draws. A total of 88 qualifiers who were previously assigned a random number, watched the live show with their guests; waiting in anticipation to see if their number would pop up for the ultimate one million dollar prize.
Grand prize winner Helen Vermeeren was one of 224,000 people who entered the June contest that gave eligible WCR members across Ontario a chance to win.
“This was an incredibly complex undertaking,” said Michael Tutton, manager, digital signage at OLG. “We needed to be able communicate 88 potential winners across 45 draws – that’s almost 4,000 combinations! This required the production of over 400 videos to ensure each draw result was unique. Our team worked closely with Capital Networks to ensure the content was triggered and distributed, live across the province. Capital Networks’ Audience provided the ability to manage all the locations from one central point which allowed us to use digital signage to give away over a million dollars”.
Since 2004, Capital Networks has provided Audience digital signage solutions and services to OLG’s digital signage network which consists of approximately 1,200 screens.
OLG is an Ontario agency responsible for province-wide lottery games and gaming facilities. Since 1975, OLG has provided nearly $40 billion to the Province and the people of Ontario. OLG’s annual payments to the Province have helped support health care; education, research, prevention and treatment of problem gambling; amateur sport through the Quest for Gold program; and local and provincial charities.
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