Gail Chiasson, North American Editor
Crane Merchandising Systems, a Crane Co. company, and a major global manufacturer of innovative solutions for vending machines, cashless systems, software and wireless communications, has joined the Digital Place Based Advertising Association, New York.
Crane introduced video screens as standard equipment on vending machines worldwide last year with the introduction of the MEDIA Platform. The company also provides software and services to take advantage of the capabilities of these machines to boost product sales and redefine the consumer experience, such as interactive shopping carts, multiple electronic and mobile payment options, and targeted point-of-sale advertisements.
“We look forward to working closely with Crane Merchandising Systems to provide them with the tools and knowledge to help make MEDIA a success with advertisers,” says Barry Frey, DPAA president and CEO. “Crane is one of the most respected names in the vending industry and their move into point-of-sale advertisements adds to the company’s long-standing track record for innovation.”
Alan Hollis, president of Crane Merchandising Systems, says, “We believe MEDIA will help usher in and accelerate a new age, leveraging technology to improve the overall consumer shopping experience and an exciting new opportunity for advertisers. We joined DPAA to gain insights into best practices and access to their deep reservoir of research and other valuable data.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA’s eighth annual Video Everywhere Summit will be held at the Crowne Plaza in New York on November 3.
August 18th, 2015 at 12:48 @575
And this is news why? Just another target for “sponsorships” that augment the modified dues.