Audi Wins With MVP GamingWall At MLS All-Star Week
Gail Chiasson, North American Editor
Partnering with Audi, Major League Soccer and MVP Collaborative, MVP Interactive deployed its Mobile GamingWall during the 2015 MLS All Star week in Denver at the end of July.
Fans attending the events at Sky Line Park and Dick’s Sporting Good Stadium had the opportunity to take penalty kicks against Audi’s virtual goalie. MVP rolled out its mobile GamingWall – a hydraulic self-contained 90″ touch screen display that easily encloses into a roadie case.
Before starting the game, fans registered their personal data and answered a short questionnaire using Microsoft Surface Tablets. Each user had one practice kick and five chances to beat the goalie in under a minute. The embedded kinect camera captured the speed of each kick and points were awarded based on the speed and success of each attempt. This data was displayed on screen resembling the dashboard of Audi’s new hybrid car, the eTron. At the completion of each game play, the wall displayed a player leaderboard and users were able to input their email address on a nearby keyboard to receive an Audi branded email with an animated GIF of their shot attempts.
During the week long event, 17,000 fans witnessed Audi’s activation and nearly 3,000 unique emails were captured. Those who played the game posted their action shots on social media, creating a reach of 80,000 social media impressions.
The GamingWall can offer Multi-touch Input, Gesture Recognition, Facial Recognition, Augmented Reality, Photo/Video Capture, Tap Technology (NFC/iBeacon), iBeacon Capabilities, and Anonymous Analytics Capture.
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