do it outdoors media Partners w/ @Gimbal
Gimbal, Inc. this week announced a partnership with do it outdoors media, which claims to be the largest national mobile billboard and field marketing company in North America.
The partnership aims to create a dynamic out-of-home advertising solution that pairs alternative media formats with Gimbal beacon technology to reach a greater number of consumers through an integrated smartphone campaign while providing proximity-based, contextually relevant engagements and individualized offers to opt-in users.
Kevin Hunter, COO of Gimbal told us “Gimbal has established the largest nationwide proximity network and through partners like do it outdoors media, our secure beacon technology is enabling out-of-home networks to connect digitally with smartphone users. Complementing mobile billboards with a beacon-triggered digital engagement is an attractive solution for advertisers looking to deliver more targeted and personalized experiences to their key audiences. Further, Gimbal’s back-end data analytics provide the ability to measure specific proximity-based attribution, enabling these networks to show the value derived from a particular location.”
As part of the partnership, beacons will be placed in the company’s mobile billboard units, which are all owned and operated by do it outdoors, along with placement on Segways, jet packs, brand ambassador teams and other field marketing activation sites.
Regis Maher, co-founder and president of do it outdoors said “Our out-of-home media formats target key demographics and smartphone app-users at a hyper-local level. As more marketers bridge the gap between out-of-home and digital, our beacon-enabled formats add new, integrated ways to actively engage consumers directly along the path-to-purchase. This launch provides our clients with amazing opportunities to activate in-app advertising based on proximity. To a consumer, it will feel less like an interruption and more like being rewarded with content that makes sense to their real-world environment and helps guide them into taking a beneficial action.”
When a consumer enters the beacon zone, effective from up to 50-meters to mere inches away from the beacon-enabled media asset, rich content will be delivered via a push notification within an advertiser’s own mobile app or by partnering with a third party mobile app that introduces the brand to new audiences.
Gimbal’s complete solution allows do it outdoors to maximize their mobile billboard unit inventory and field marketing activations by providing a means for client brands to desegregate their physical and digital strategies utilizing the same infrastructure. Content can be delivered in real-time, programmed to only serve messages once or within specific parameters.
By bridging the digital and physical worlds, the Gimbal platform provides passive smartphone engagement through Bluetooth Smart (Bluetooth Low Energy) beacons with support for both iOS and Android devices, plus advanced geofencing, analytics, unmatched security features and privacy controls. Gimbal has earned TRUSTe’s certification for consumer-controlled privacy, is a member of the Future of Privacy Forum and delivers industry-leading security via its secure software and transmissions.
About do it outdoors media
do it outdoors is the largest national mobile billboard and field marketing company. Founded by best friends David Pridgen and Regis Maher in 1997, they drive brands with alternative out-of-home media formats and their proprietary true proximity targeting, connecting brands to the right consumers at the right time in the right place. do it outdoors has executed campaigns for such brands as: Pepsi, PetSmart, H&R Block, HBO, NBC, Scion, and Xfinity, to name a few.
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