Gail Chiasson, North American Editor
Sao Paulo-based Digital News TV (DNTV), Brazilian digital signage integrator, has announced its use of BroadSign International LLC’s digital signage software for the deployment and growth of Bob’s, one of the three largest QSR operations in Brazil.
Powered by BroadSign, the Bob’s network has grown to 700 locations and 4,000 screens across Brazil. DNTV is using its field service teams to add around 20-30 new locations each month, with an aim of 1,000 locations in the next year.
“BroadSign’s feature-rich platform provides the automated scheduling, stability and security required to accommodate complex network requirements, rapid expansion and integration with new technologies with minimal additional development,” says Yuri Berezovoy, innovations director at DNTV.
“Our team works closely with the BroadSign services department to deliver innovations to customers,” he says. “As we test other market platforms, we believe BroadSign offers the most outstanding technology and support.”
Bob’s displays are viewed by over half a million individuals daily and build on the corporation’s strategy to reinforce appetite appeal via technology and innovation. Featuring 100% brand-related content, the digital menu boards are day-parted with location-specific pricing updated in real-time, based on demand. Point-of-sale and dining area screens advertise promotions and fidelity programs. The LCD displays vary from 19 to 42”, with digital menu boards arranged as videowalls of up to eight screens.
“DNTV is a well-respected, turnkey provider of digital signage solutions in Brazil,” says Skip Beloff, vice-president of sales, BroadSign. “We regard the Bob’s initiative as a leading example of modernization in the regional digital signage market.”
The switch from static to digital menu boards has given Bob’s greater control over in-store promotions, reduced visual clutter through targeted day-parting and increased efficiency by eliminating the shipping of printed material to stores.
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