Access Sports Media & @BRANDedTRAY Partner 4 Fan Experience
Gail Chiasson, North American Editor
Access Sports Media, New York-based video advertising network operating with cross-platform solutions in sports venues nationwide, has partnered with BRANDedTRAY, which offers high-quality sponsored in-venue concession trays with web, mobile and social media activations.
Both Access Sports Media and BRANDedTRAY Digital boast impressive relationships with teams and leagues across the entire sports spectrum, and the partnership will further allow advertisers to think creatively when it comes to sports sponsorships that dominate the venue.
“BRANDedTRAY Digital provides fans an interactive experience not offered anywhere else,” says Bob Errato, managing director of sales, digital solutions, for BRANDedTRAY. “The opportunity of a tangible product to touch, feel, and share, in the hands of the fans, supported by an average of 400 televisions saturating the environment, in tandem, is a very powerful opportunity for brands.”
This new partnership is supported by the ability to tie in promotions and sweepstakes centered on mobile and social elements on both the digital networks and the trays.
“As a company, Access Sports has been aggressive in diversifying our offerings with the goal of encompassing the fan both within and outside the stadium on every possible medium,” says Bill Meara, CEO of Access Sports Media. “BRANDedTRAY is a perfect addition to our growing portfolio of assets as we work in partnership with our teams and clients to reimagine the sports sponsorship landscape to benefit both the fans and the sponsor.”
Access Sports Media provides advertisers with video and television advertising solutions broadcast over its digital network of 25,000+ television screens located in more than 50 MLB, NHL, NBA and NFL venues nationwide. The Company inserts pre-game and in-game advertising, promotion and content during breaks in the action. It also offers advertisers cross-platform, digital-out-of-home, social media, mobile, and in-venue sponsorship opportunities through its close relationships with its team partners. The Company’s network engages 70 million sports fans every year who are passionate about watching the game as they move throughout the stadium and loyal to the sponsors who support their teams.
BRANDedTRAY Digital provides advertisers access to top professional and collegiate sporting leagues, teams, and venues—all through one turnkey program and one organization. Brands land right in fans’ laps with BRANDedTRAY’s patented concession trays. Event specific promotions on the trays drive fans to digital contests increasing brand exposure through social media or leverage the company’s mobile engagement platform. The experiential nature of the program combined with the ability for advertisers to A/B test, measure, and optimize promotions has made BRANDedTRAY the go-to sponsorship medium for many Fortune 500 corporations. BRANDedTRAY’s professional staff coordinates all league, team and venue relationships. Design, production, delivery and distribution logistics are all included in the affordable custom pricing.
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